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Apply Today! 

Future-proof Your Digital Marketing Career Today!

Develop New-age Skills with Post Graduate Certification in Digital Marketing

Apply for our KHDA approved certification program in Digital Marketing and gear your career towards becoming an expert digital marketer.

Build a Career in Digital Marketing to Stay Relevant in the Job Market!

Fill in the form and our team will contact you shortly with the necessary details.



Program Overview

Offered in collaboration with Manipal Academy for Higher Education, Unext’s PG Program in Digital Marketing enables students to strategize marketing plans drawn on the latest digital trends. From developing a holistic understanding of search and social media marketing to applying tools for monitoring campaign performance – learn the nitty-gritty of digital marketing from the experts themselves.

Our well-rounded course curriculum will maximize your learning outcomes and open your door to a whole new world of career opportunities in digital marketing.

Industry Statistics

According to a survey, 81% of businesses spend $50,000 on online marketing activities annually.

The demand for digital marketers is around 59%, while the supply is at 19% only today.

73% of companies have hired an expert to oversee their content creation and distribution strategies.

84 Hours of Instructor led Live training

Starting on 29th Nov

2021

42 Hours of classroom training
7 months

This Course is for You if:

You Are at least a Graduate in any Discipline.

Keen to Grow as a Digital Marketing Expert? Apply Now to Reserve Your Seat.

Special Offer!

Join Post Graduate Certificate in Digital Marketing at

AED 1,500

only

Know More

Why Choose UNext?

Develop a holistic understanding of project management concepts, practices, and techniques to shine in your project management career. At UNext, we help you make that great career leap.

Recognized and accredited institution with a global student community

Experienced faculty and real world mentors that teach an industry relevant curriculum

Enhanced digital learning platform that offers blended learning modes

Learn at your own pace and avail career assistance from renowed experts

Who Should Apply for the Program?

Are you aware that digital marketing jobs have seen a 63% growth in just the first 6 months of 2021? To reach the highest echelons of digital marketing, the following candidates can apply.

Digital marketing professionals, both generalists and professionals

Students who want to expand their career opportunities

Enterpreneurs or business owners who want to build their brand

Other professionals who wish to grow their knowledge in digital marketing

Program Modules

  • Module 1
  • Module 2
  • Module 3
  • Module 4
  • Module 5
  • Module 6
  • Module 7
Module 1

Introduction to Digital Marketing and Creating your Website

  • Marketing Refresher
  • Digital Marketing Overview
  • Basics of Website
  • Website Design and Copywriting
  • Basics of WordPress
Module 2

Search Engine Optimisation

  • Basics of Search Engines
  • Onsite Content Optimization
  • Onsite Technical Optimization
  • Off-page Optimisation
  • SEO Management
Module 3

Social Media Marketing and Online Reputation Management

  • Introduction to Social
  • Facebook Marketing
  • LinkedIn Marketing
  • Twitter Marketing
  • Other Social Media
  • Managing Social Media
  • Online Reputation
Module 4

Online Advertisement using Google

  • AdWords 101
  • Search Advertising in Google
  • Display Advertising in Google
  • Video Advertising in Google
  • Mobile Advertisement in Google
  • Shopping Advertisement in Google
  • Managing Adwords
Module 5

Content Marketing and Inbound Marketing

  • Content Marketing
  • Inbound Marketing
Module 6

Other Forms of Digital Outreach and Methods

  • Mobile Marketing
  • Mobile Commerce
  • Apps Marketing
  • Email Marketing
  • Other Advertisement
  • Programmatic Buying
  • Affiliate Marketing
Module 7

Analytics, Strategy and Operations in Digital Marketing

  • Setting up the web
  • Working with Google
  • Digital Marketing Strategy
  • Digital Marketing

About the Course

Our program is designed to enable aspirants to grow in digital marketing with the requisite knowledge and in-demand skillsets. In collaboration with the Manipal Academy of Higher Education, we turn you into a digital marketing expert who can stay ahead in the fast-paced digital world.

About the Instructors

Ali Naveed

The professional with 10+ years of experience in the field of SEO & Digital Marketing. He worked with Fortune 500 Companies on SEO, Search Engine Marketing & Social Media Marketing/Monitoring. Mr Naveed is also a mentor who helps digital marketing enthusiasts turn into pros by imparting them essential knowledge and helping them grow their skillset.

About the Instructors

Fazlul Rahman

A seasoned SEO specialist, Mr Rahman helps brands attract the target audience, drive consistent traffic, and move up the growth curve. Apart from devising SEO strategies, he also assists clients with Social Media Marketing, Search Engine Marketing, and Lead Generation. Mr Rahman has also earned accolades for guiding and grooming aspirants into proficient digital marketers.

About the Instructors

Faizan Ansari

A results-driven digital marketing professional with over a decade of experience in multiple digital fronts. Experienced in working with brands, startups, and SMEs to help them grow their business with strategic digital services. Along with executing successful digital marketing strategies, Mr Ansari is recognized for coaching aspirants and helping them build a career in digital marketing.

About the Instructors

Umar Khan

Umar Khan is a results-driven digital marketer with over 8 years of wide exposure in spearheading and handling multilingual SEM, SEO, SMM, Content Marketing & Marketing Automation campaigns. Mr Khan is popular among aspirants for familiarizing them with the dynamics of the field and making learning an enriching experience for them.

Why Is Our Program the Best for Your Career?

Web based Instructor Led Trainings
Core contents – presentations and videos
Reading material with reference that elaborates various concepts in detail
Case studies covering actual business problems and scenarios and how to solve them effectively
Project and Assignments
AI driven Simulations for real world campaign planning
Special Webinars with interactive discussion boards
Final course assessment
1-on-1 mentoring session with Industry Experts in Digital Marketing domain

Learn from Insightful Industry Case Studies

Web design of Airbnb

Facebook Marketing of a yoga studio

Google Analytics on American Cancer Society

Use of Paid, Owned, and Earned Media by Toppr

Google Ads campaign for a real estate company

SEO case study for healthcare startup

Content Marketing on Joy Cho

Digital Strategy for a niche clothing company

Join Our Program and

Move up the Digital Marketing

Career Ladder!

Inquire about the Program

Hear From Our Alumni

Bijita Mariam Binu

Enrolled for Digital Marketing program with Manipal Executive education. Provides a friendly and supportive environment with the best faculties, especially Mr. Umar Khan, highly experienced, very helpful, supportive and encouraging. Staffs and faculties assist us at any given time. All together it’s a great experience learning with them.

This is undoubtedly the best institution for Digital Marketing in Dubai. Highly recommendable.

Damien Murphy

Had a great learning experience with Manipal executive education. Enrolled for Digital Marketing program led by Mr. Umar Khan and undoubtedly, he is on the great instructor I come across to. Very helpful, polite and highly experienced.

Lovenish Sharma

Assistant Director Of Sales at The Ascott Limited

Umar khan- Thanks a lot for sharing detailed knowledge of Digital Marketing, Thanks Manipal Executive Education for reaching out to me. A Special thanks to Irfan and Hemali.

Hear From Our Alumni

Ritu Jatav

Sales Account Manager at Footprint LLC

I'm doing Digital Marketing with Manipal Executive Education-MEE-Dubai and I had various reasons I picked this industry.

The reason for this enthusiasm for digital marketing is simple: Digital Marketing is perhaps the only cost-effective and most viable method to get your message out and build a solid consumer base. It is not only great value for your money but also, the barrier to enter and scale up are minuscule compared to traditional media. In other words, you can have a great impact on a limited budget which has leveled the playing field between big and small companies, thereby giving a great fighting chance to new talent to compete with the biggies, without fear of being trampled.

Thanks to the best digital marketing techniques that constantly bombard the audiences with the things that they searched for, be it on their social media platforms, or the search engines, etc.

I would highly recommend you guys to do this course from Manipal Executive Education-MEE-Dubai by Umar khan (an excellent Trainer) and Hemali Soni as program consultant to help you with more details about this course as a career option.

lynnaquariusx

First, thank you to our instructor Mr. Khan of Manipal Executive Education @manipalexd. It's rare that you come across a brilliant talent like him. He taught us the SE0 process and educate us on how much it means for business in today's marketplace. He provided us very site-specific advice and how we could use tools better to achieve website goals. Second, I also would like to say thank you to the office coordinator Ms. Hemali @hemaliravi for not giving up on me! I first joined a batch of students on November last year but decided to quit at the third session due to personal traumatic experience which I got over now. I rejoined a new batch on March which I quit again just in the 2nd session. I told her I was ill so I won't be able to continue anymore but the real reason was I lost a loved one. I don't want to spread another negativity to her or to anyone I know since it was a time when the pandemic started and of crisis. Weeks later, Hemali asked me if I want to join a new batch and I hesitantly say yes tho I wasn't totally fine. Sometimes you can be actually struggling and becoming at the same time. Thank you to everyone who never gave up on me!

FAQs

What is Microsoft Power BI and why should I expertise in it?

Microsoft Power BI has become the tool of choice for BI and analytics in the majority of forward-thinking enterprises. It brings the best of both worlds when it comes to simplicity and performance in a single BI tool.

Power BI enables users to leverage powerful dashboard visualizations that are top-notch and are being continuously updated. It also has an in-memory analytics feature and columnar database supporting tabular data. It makes creating business insights into an everyday routine and one which can be done by everybody.

Does UNext provide free learning resources for Power BI? 

In this particular course you will need to sign up for the free Microsoft Power BI service and download the Power BI Desktop app which is available free from Microsoft.

Please note that this is not an Advanced Excel Training Program, and tools like Self Service BI and Power BI would be demonstrated.

What kind of projects are included as part of the training? 

UNext offers students hands-on experience in solving real-time case studies using non-Excel data. This is a significant way to  implement the acquired learning in data analytics when it comes to the real-world industry setup.

All training is escorted by practical applications, to evaluate your expertise and grasp over skills and knowledge required, making you equipped to take on future roles in data analytics.

What is the eligibility criteria to enter into the program? 

The prerequisites to enrol in Advanced Data Analytics using Power BI are as follows: 

  • Participants must have good working knowledge of excel, excel shortcuts, excel functions, Pivot tables
  • Knowledge of charts and other visuals (shapes, smart art, word art etc..) is must
  • Knowledge of RDBMS, Tables and relationships is must
  • They should have knowledge of basic Power BI desktop and Power query features
  • They should be familiar with 4Vs of data
  • Must be familiar with Dashboard operations